5 Need to Know 2020 Marketing Trends
December 2, 2019 Written by DigitalRealtyX
Each new year brings with it a host of new marketing innovations and trends. While many of these are just fads that pass with time, some of them do stick around. As a matter of fact, they only get more popular as time passes by.
While businesses can afford to let go off such transitory marketing blockbusters, it is important to implement ones that are promising and have a radiant future. Master such trends in their infancy and your business might be able to get that first-mover advantage, allowing you to get closer to your marketing goals.
If you are unable to separate the wheat from the chaff, here is a list of 5 marketing trends that are expected to make a splash in 2020.
- Artificial Intelligence
You don’t really need to be a marketing guru in order to understand that AI will be ruling the marketing landscape in the near future. Businesses are already using it for analyzing consumer search patterns and behavior. AI-powered chatbots are also getting increasingly popular and their market is expected to reach $1.25 billion by 2025. By adopting AI now, businesses can start saving costs in multiple ways, boost their growth, and gain a competitive edge as it is only now that businesses are getting interested in this innovative technology.
- Personalization
While personalized marketing is nothing new, its importance will continue to magnify in 2019 as the biggest of brands are now abundantly focusing on offering personalized products, content, and more. When bigger brands start offering a particular service like personalized content, consumers expect the same from smaller brands too. Moreover, with the availability of data such as consumer behavior, links clicked, purchase history, and more, offering personalized content is now easier than ever.
- Video Marketing
Each day, more than 500 million hours of video content is watched on YouTube. The most popular video sharing platform has more than 1 billion users which is almost 1/3rd of the total internet users. These stats are good enough to understand how important videos are for your marketing campaigns. Videos allow you to convey much more information as compared to written content and makes it easier for you to showcase your brand’s voice and personality. Moreover, with the availability of valuable and highly accurate metrics, businesses can also track the performance of video marketing.
- Influencer Marketing
With influencer marketing, you are not required to directly market your brand, products or services to an extensive consumer base. You hire influencers such as celebrities or social media stars who market your business through their social channels. As people trust the opinions of other consumers more than what a brand has to say, this word of mouth publicity is quickly gaining grounds.
- Voice Interaction
Verbal interaction is also getting popular with the increased availability of smart devices and virtual assistants. Try to know more about how these devices and assistants conduct online searches and you will see that their working is very different from text-based search. This means that businesses need to optimize their website in a way that it can be found in voice searches too.
Shaping the World of Marketing in 2020
These are some of the biggest marketing trends that cannot be ignored in 2020. Try to know more about these trends and implement them in your marketing strategy to stay ahead of the curve. When used in an effective marketing campaign, these trends have the power to improve your conversions, help you achieve your marketing objectives, and drive business growth.