Discovery before everything.
Nothing gets priced until we understand the work. Every engagement starts with a discovery (stack, analytics, ops, dependencies) so the SOW reflects reality, not guesses.
About
Built by practitioners.
Not pitch decks.
Three integrated practices (Shopify, AI automation, and paid media) run by operators with 16+ years inside the ecosystem. Based in Miami, FL. Built for $500K–$20M brands.
01 · Operating principles
Five rules we
will not break.
Principles only matter when they cost you something. These cost us work every quarter, and they're the reason the clients we take stay.
Fixed scopes. No surprise invoices.
Defined deliverables. Defined fees. Defined timelines. If scope changes, we talk about it before work starts, not after an invoice lands.
We tell you when native is enough.
If the platform already does it, we'll say so. If the automation you want costs more than it saves, we'll say so. We don't sell work that shouldn't exist.
Outcomes over optics.
Status decks and activity reports aren't the work. Contribution margin, cleared payroll hours, and revenue the P&L can see. That's the work.
No agency theater.
No pods, no layered account management, no pitch-deck polish standing in for thinking. Operators in the room. Direct access. Written review when it matters.
02 · Fit
Who we're for.
And who we're not.
Fit is the single strongest predictor of whether we both win. If you're on the left list, we should talk. If you're on the right, we'll save us both a meeting.
Built for
DTC brands doing $500K–$20M in annual revenue
Founders and operators who can read a P&L
Teams that want systems, not status decks
Brands replatforming to Shopify from Magento, Woo, BigCommerce, Miva, NetSuite, or custom legacy
Operators who've outgrown a generalist agency
Not a fit
Pre-revenue brands still proving product-market fit
Teams looking for the cheapest hands, not the sharpest ones
Anyone hiring an agency to own strategy they don't understand
Brands chasing vanity ROAS over contribution margin
Anyone looking for TikTok, Pinterest, or LinkedIn paid (not part of our current offering)
24-hour response guarantee
Let's talk specifics.
Tell us where revenue is stuck. We'll map your stack, flag the risks, and tell you honestly whether native Shopify, automation, or paid is the right next move.