Facebook (Meta) and Google Ads, run for contribution margin, not in-platform Return on Ad Spend (ROAS). Flat management fees, no percentage-of-spend markups, and measurement your CFO can defend.
Facebook (Meta) and Google. That's it. TikTok, Pinterest, and LinkedIn aren't part of our current offering. We'd rather run two channels excellently than six channels passably.
Facebook (run by Meta) is still the highest-leverage paid channel for most DTC brands. Advanced targeting on location, age, gender, interest, and behavior, paired with Advantage+ scaling, creative-led account structure, and DCT testing built around what actually moves contribution margin (not what hits a vanity in-platform ROAS).
Branded vs. non-brand discipline, PMax with asset group structure, and feed-level work most agencies skip. Search marketing built on years of campaign management, not best-guesses. LTV-weighted bidding where Shopify can feed it back.
Performance media is creative + math. We pair custom-designed ads built around your brand with copy that captures attention and motivates the click, then run comprehensive A/B testing on variants, audiences, and placements to refine campaigns and improve return.
The platforms reward signal. We feed them clean creative, honest data, and structure they can scale, then keep the math grounded in contribution margin so you don't end up winning a metric that loses you money.
Google Ads is a ladder of variables: keywords, match types, bids, asset groups, audiences, exclusions, and feed quality. Without the right hands on it, costs scale faster than results. With the right ones, you unlock revenue most agencies leave on the table.
Same on Facebook (Meta). The algorithm is genuinely powerful, but it rewards precision: clean audiences, clean creative, clean measurement. The teams that win on Meta in 2026 aren't the ones spending the most. They're the ones feeding the platform the cleanest signal.
We've been inside both platforms for 10+ years across hundreds of campaigns. You hand us the goal. We handle the complexity.
Most paid teams optimize to the metric that reports best, not the one that matters most. Four disciplines in parallel, so the forecast we give you is the one the P&L actually hits.
Return on Ad Spend (ROAS) is the in-platform story the channel tells itself. Blended MER (revenue ÷ total ad spend) is the only number a CFO cares about, and it's the one we optimize to.
Revenue growth that doesn't clear product cost, shipping, and acquisition isn't growth. It's a subsidy. Every decision is weighed against contribution margin, not top-line spend.
Prospecting, consideration, and retargeting each earn their own role and their own KPI. Not everything has to hit a 3x in-platform. Some of it just has to feed the channel that does.
No percentage-of-spend markups. We get paid to do the work, not to spend more of your money. Scaling budget shouldn't automatically scale your agency bill.
Tell us where revenue is stuck. We'll map your stack, flag the risks, and tell you honestly whether native Shopify, automation, or paid is the right next move.