Meta
Facebook · InstagramAdvantage+ scaled with manual guardrails, creative-led account structure, and DCT testing built around what actually moves contribution margin, not what hits in-platform ROAS.
ASC+ scalingCreative-led structureDCT testing
Paid Media
Margin-first media buying.
No vanity metrics.
Meta and Google, run for contribution margin, not in-platform ROAS. Flat management fees, no percentage-of-spend markups, and measurement your CFO can defend.
01 · Channels
Two channels.
Run properly.
Meta and Google. That's it. TikTok, Pinterest, and LinkedIn aren't part of our current offering. We'd rather run two channels excellently than six channels passably.
Branded vs. non-brand discipline, PMax with asset group structure, and feed-level work most agencies skip. LTV-weighted bidding where Shopify can feed it back.
PMax asset groupsFeed optimizationBranded split
02 · Measurement
Measure what's real.
Ignore what's loud.
Most paid teams optimize to the metric that reports best, not the one that matters most. Four disciplines in parallel, so the forecast we give you is the one the P&L actually hits.
01
MER over ROAS.
In-platform ROAS is a story the platform tells itself. Blended MER (revenue ÷ total ad spend) is the only number a CFO cares about, and it's the one we optimize to.
02
Contribution margin discipline.
Revenue growth that doesn't clear product cost, shipping, and acquisition isn't growth. It's a subsidy. Every decision is weighed against contribution margin, not top-line spend.
03
Full-funnel strategy.
Prospecting, consideration, and retargeting each earn their own role and their own KPI. Not everything has to hit a 3x in-platform. Some of it just has to feed the channel that does.
04
Flat management fee.
No percentage-of-spend markups. We get paid to do the work, not to spend more of your money. Scaling budget shouldn't automatically scale your agency bill.
24-hour response guarantee
Let's talk specifics.
Tell us where revenue is stuck. We'll map your stack, flag the risks, and tell you honestly whether native Shopify, automation, or paid is the right next move.