5 Tips to Increase Your Email Marketing Open Rates
June 15, 2019 Written by DigitalRealtyX
From using catchy subject lines, drafting engaging content, to adding a compelling CTA, you have covered all the basics of email marketing but your email open rates continue to be below par. Most marketers and business owners could easily relate to this scenario.
While there is a widespread myth that email marketing is dead, it actually is currently one of the most popular marketing methods. But what can you do if you have got all the basics covered and still the email open rates are far below your expectations? You might need to tweak your approach a little. Check out these tips that can give you a head start-
- Segment Your Audience
Most businesses and digital marketers send all of their marketing emails to every single email address they have on their list. But it is important to know that not everyone is interested in everything. If you are looking to improve the email open rate, make sure that you send relevant information and this can only be done when you segment the audience.
When people opt for your email newsletter, ask them the category related to your business they are most interested in. Based on this information you can segment the audience and send them relevant emails. Asking things like their age, location, etc. can also be used for segmentation.
- Personalization is the Key
When we say personalization, we are not talking about using the name of the receiver in the subject line or email content. We are asking you to move a step ahead and make things truly personalized. There are now several tools and tricks to collect many different types of data about people who visit your website.
Based on details like what type of product a subscriber is interested in, what they generally do on your website, their purchase history, etc. you can personalize the email campaigns.
- Select the Right Time
It can also be the case that your email marketing campaign is super solid and you have already segmented the audience and have personalized the emails but the receiver never really opens your emails. A major reason for this can be that you are sending the emails at the wrong time.
For instance, if you send emails when people are generally very busy, they will mostly not interact with your mail. Several studies suggest that the timeframe between 8 PM and 12 AM is the best all over the world for shooting emails. So, try to change the timing of when you send emails and it might boost the email open rate.
- Be a Reliable Email Sender
Your aim is to end up in the inbox of the receiver and not their spam or junk box. User interaction plays a very important role in determining your reputation as an email sender. Your sender reputation improves when more people open your emails and the higher your reputation is, the higher are the chances of your email getting delivered to the receiver’s inbox.
Prefer sending emails from a genuine email address of a person rather than using a generic address. You can also add links to your social profiles at the bottom of the email as it improves email authenticity and also considerably improve the click rate.
- Test, Test, and Test
The only way to know whether or not something is working is to test it. From preview text, subject line, layout, personalization, CTA, to the timing, test everything and make improvements when you can’t see noteworthy results.
Split testing email marketing campaigns have also been proven to help brands and marketers significantly improve their campaigns.
Boosting Email Open Rates
One of the best things about email marketing campaigns is the fact that the smallest of improvements in the strategy can help deliver significant results. Moreover, in this technological age when you have innumerable tools and solutions to track and measure everything, finding out the effectiveness of the tips discussed above should not be a herculean task.
Use these tips in your email marketing campaign and they might help you get the long-awaited results.