Making customers recognize your voice and brand can be challenging. Irrespective of whether you are a small business or have operations spread across continents, it is very important to develop a voice that stays consistent throughout your operations. As a matter of fact, developing your voice and making sure that…
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The term ”personalized marketing” was coined around a decade ago. The increasing competition and the changing needs of the consumers required businesses to offer a more personalized buying experience. The starting point of switching to this objective was to change the traditional ways of marketing. It required them to market…
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Each new year brings with it a host of new marketing innovations and trends. While many of these are just fads that pass with time, some of them do stick around. As a matter of fact, they only get more popular as time passes by. While businesses can afford to…
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