Increasing number of businesses now abundantly spend on their advertising and marketing campaigns to drive more sales. But the terms “sales”, “advertising”, and “marketing” are now so abundantly used by businesses and marketers that they have lost their true meaning in the process. Ask businesses with a marketing budget of…
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Making customers recognize your voice and brand can be challenging. Irrespective of whether you are a small business or have operations spread across continents, it is very important to develop a voice that stays consistent throughout your operations. As a matter of fact, developing your voice and making sure that…
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The term ”personalized marketing” was coined around a decade ago. The increasing competition and the changing needs of the consumers required businesses to offer a more personalized buying experience. The starting point of switching to this objective was to change the traditional ways of marketing. It required them to market…
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Each new year brings with it a host of new marketing innovations and trends. While many of these are just fads that pass with time, some of them do stick around. As a matter of fact, they only get more popular as time passes by. While businesses can afford to…
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The two words – Positive Thinking, might sound simple and a mere feel-good term. But in reality, they hold many important values. They can change your life in many different ways – from bringing peace of mind to keeping you happy – the power of positive thinking can change your…
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The behavior of the group resulting from the interactions of individual group members is called Social Dynamics. The management of social dynamics and their enhancement is critical to the success of teams at the workplace and therefore their importance cannot be discounted. Along similar lines, Communication, which is the process…
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Developing a successful and strong relationship across the team members comprise different key qualities. Out of all the aspects, an important one would be trust. There is no denying the fact that cultivating the seed of loyalty is essential for your company and its success. However, it is one thing…
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Everybody has dreams that they wish to realize and standards that they desire to live up to. However, only a handful of people actually attain them. Our unconscious fears, anxieties, and worries limit ourselves from achieving what we always want it to be. Let us look at how you can…
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Stuck in a dull and monotonous nine-to-five grind? Want to make a living doing something you love and are passionate about? Take a shot at self-employment! Easier said than done! Striking on your own to start a business from scratch is not easy. It is a path fraught with challenges.…
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To experience satisfactory success in business today, you’d need to be flexible and have excellent organizational as well as planning skills. There is a majority of people who begin a business thinking it to be a plain-sailing. However, it’s only after they get into it that they find how tremendously…
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